07 Apr, 2020
When I created MyVitro, one part of our branding exercise was to create a list of the negative emotions caused by infertility and the IVF process, and how we would help address each one. I realized that the list of negative emotions we came up with regarding infertility sounds a lot like the negative emotions we are all having now with COVID-19.Read article
01 Apr, 2020
Hope Isn't Cancelled. Trying to stay positive can be hard, but we got some good news yesterday that reminded us that Hope Isn't Cancelled. Our MyVitro Trademark was approved. While getting a trademark is mostly just filing paperwork and waiting (always waiting), it is an important building block for our company. We are moving forward when everything feels like it's at a standstill.Read article
03 Mar, 2020
During fertility treatments you spend a lot of time at your clinic. You have blood tests, follicle monitoring and meetings with your doctor and nursing team every several days. This time can be stressful and frustrating, or as I realized after switching clinics, soothing and supportive. This improved experience was eye-opening for me, and I applied it to my budding idea for MyVitro. Could I help make the experience of fertility treatments a little bit easier?