During fertility treatments you spend a lot of time at your clinic. You have blood tests, follicle monitoring and meetings with your doctor and nursing team every several days. This time can be stressful and frustrating, or as I realized after switching clinics, soothing and supportive. This improved experience was eye-opening for me, and I applied it to my budding idea for MyVitro. Could I help make the experience of fertility treatments a little bit easier?